Monday, 1 December 2014

Top 5 Ways to Optimize Your Facebook Ads for the Best Performance

Top 5 Ways to Optimize Your Facebook Ads for the Best Performance
Facebook’s journey till now has been amazing. Having started as a simple platform to connect with friends and acquaintances has moved forward in great strides.Facebook has more than 1.35 billion active users. So, it is quite natural that the social media website has turned into a major marketing platform for businesses as well.
Every day, hundreds of businesses advertise on Facebook with the objective of gaining maximum customers. In fact, advertising on Facebook is one of the most popular forms of marketing for different companies these days. It’s surely a great way to reach targeted customers.
Are You Optimizing Your Ad?
You have posted your ad on Facebook. You are expecting it to fetch great results. But you find that the ads are not giving you great results. There might be a lot of views, but the conversion rate is quite low.
So, where does the problem lie?
Ask yourself a question: Have I optimized the Facebook ad?
Optimizing the Facebook ad is one of the most important things when you are planning to advertise on this social media platform. Of course you have some plans for the ads and, may be, a set budget. But you need to follow a number of steps, which can help you earn the best returns on investment from your Facebook ads.
It’s Not Easy
Advertising on Facebook is not an easy thing. The ad is meant for targeted customers and you will need to create it perfectly to get maximum reach.
But how can you create a perfect ad?
Here are a few tips that can help you optimize your Facebook ads for the best performance:
  • Segment the ads into smaller versions
  • Use images for maximum view
  • Wait before go for an ad variant
  • Use conversion pixels
  • Set the right time for ad display
Focus on Segmenting Your Ads
You need to know who your target audience is. And then, you should ensure that your ad is shown only to them. There’s no use displaying the ads to a number of viewers, majority of whom are not interested in your products or services. So, you need to segment the ad properly. Reaching out to the right section of the population holds the key to an ad’s performance.
The opportunity of segmentation offered by Facebook ensures that your ad can reach just those people whom you are targeting. When you are posting your ad, you can categorize the target audience depending on a number of things, such as their:
  • Age
  • Education
  • Interest
This ensures that only those people whom you are targeting will view your ad. So, the chances of selling your products and services is increased manifold. You can even add proper call to action in your ads to make them more effective.
Use Images for the Best Results
A picture speaks a thousand words. This age-old adage still holds true. Especially when it comes to advertisements.
If you are posting your ad on Facebook, people will initially just glance through it. So, it will be difficult to convey your message to them only through text-based messages. Instead, try adding a few images in the Facebook ads. And while doing that, make sure to follow a few rules.
  • Add a colorful image.
  • Try to include the picture of a human.
  • At least, share images of products.
  • Make your ad funny or quirky. It attracts more attention.
  • With the image, use text for headlines, sub-heads, or body to convey your message.
The use of images is sure to help increase the view count of your ads significantly. The best thing about posting your image-based advertisement on Facebook is that you can post as many as 6 images for your ads there. And Facebook chooses the best one among them, which can help you achieve maximum return on investment. The images are also recycled to ensure that the ad remains fresh for the eyes of the audience.
Duplicate Ads or New Ad Variants?
Creating ad variants is a common trend among people who are planning to post the ads in Facebook. But it is an expensive process and also take up a lot of time. So, don’t jump into it.
In fact, the first thing you can do is reuse the ads that are already there. However, for that you need to check out the Analytics to see the earlier performances of the ads. It has been observed that when reused, most of the ads offer different results. These can be even better than their previous performances, if you can analyze the earlier results properly and use them appropriately.
So, you should compare the performance of the duplicate ads a number of times before actually going for an ad variant.
Use Conversion Pixels
Are you using conversion pixel for your ad?
This is one of the latest benefits offered by Facebook to the advertisers. Also known as Offsite Tracking Pixels, these help you find out how many people who saw your ad actually went on to visit your website and purchase from there.
Set the Right Time for Your Ad
Facebook provides you with the opportunity to set the display time of your ad.
You are displaying your ad for long hours, but not getting the desired result.
Is this what you are facing?
You need to take immediate steps. Do a bit of research to know when your target audience remains active on Facebook. There’s no use displaying the ads when they are deep asleep. So, target that time of the day when your users remain active and have the maximum chance of clicking on your ads.
If you want to expand your business and increase your return on investment, your ads have to perform well. And with so many active users, Facebook is surely one of the most outstanding platforms for displaying your ad. So, try to optimize your ads perfectly for this platform to gain maximum return on investment. You need to have an initial plan. Try to achieve it. And monitor and review ad performances on a regular basis to get the best results from your Facebook ads campaign.

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