Sunday, 21 December 2014

Facebook Call-to-Action Buttons: This Week in Social Media

Facebook Brings New Call-to-Action Buttons to Pages: “Designed to bring a business’s most important objective to the forefront of its Facebook presence, call-to-action buttons link to any destination on or off Facebook that aligns with a business’s goals.”

facebook sign up button
“Page admins can select from a group of call-to-action buttons—like Shop Now or Sign Up—to add to the top of their page.”
LinkedIn Rolls Out Redesigned Homepage: Now it’s “even easier for you to quickly manage and benefit from your experience on LinkedIn.”

linkedin homepage redesign
“At the very top of the homepage, your new dashboard gives you instant feedback on how you’re doing.”
Instagram Adds Five New Filters: These new filters are “inspired by the photography, art, fashion and design of the global Instagram community.”

5 new instagram filters
“You’ll see the filters at the front of your filter tray: Slumber, Crema, Ludwig, Aden and Perpetua. They soften and subtly shift colors to achieve the look and feel you want for each photo.”
Facebook Adds Auto-Enhance on Photos Uploaded via iOS: “You can use the auto-enhance filter on iOS now. Check the settings to control the strength or turn it on and off.”

facebook auto enhance
Facebook’s “engineering team took on quite a challenge to build the auto-enhance filter.”
Google Launches Video Analytics Page in AdWords for Video: This revamp will “offer more YouTube Analytics-style performance metrics right in AWV, bringing a greater focus on video creative to campaign management and optimization.”

google adwords video analytics
“As you can see in the above chart, the new Video Analytics page prominently features a visualization of your video’s views, split by paid and non-paid to give a holistic sense of how your video is doing.”
Facebook Updates Rooms: “A new way to discover and join many of these communities via the Explore feature.”
facebook update rooms
You can “read more at the Rooms blog.”
Skype Announces Translator Preview Program: “The preview program will kick off with two spoken languages, Spanish and English, and 40+ instant messaging languages will be available to Skype customers who have signed up via the Skype Translator sign-up page and are using Windows 8.1 on the desktop or device.”

Here are a few social media tools worth checking out:
Compose: “A simple little app that lets you send email without being overwhelmed by what’s in your inbox.”
compose app
“Just open Compose and start writing.”
Nideo: A video hosting, management and analytics platform.
“Where you can turn videos into customers.”
EyeEm 5.0: This app “contains everything you need to make your photos look the way you want.”


“Brand-new filters with adjustable intensity, carefully crafted editing tools and a little something extra.”



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