Monday, 27 April 2015

7 Twitter Bio Ideas that Entice Followers (and Make You Unforgettable)

What does your Twitter bio say?
  • “Coffeeholic”
  • “Ninja Lean Entrepreneur”
  • “Growth Hacker”
Sorry, but these are vague (and forgettable).
Remember: your bio is usually the first thing people see when deciding whether to follow you on Twitter. 
And you only have 160 characters to tell them everything they need to know. So it has to be convincing! Every letter needs to count.
People loved it when I changed my Twitter bio. Check out these replies:
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Do you want a similar reaction the next time you change your bio?
Then let me show you how to take your all-important bio to the next level.

7 Twitter Bio Ideas that Entice Followers (and Make You Unforgettable)

1. Use Keywords

Keywords are super important when people search for you on Twitter. That means the strongest Twitter bios usually contain targeted keywords.
You need to think about what your target audience is searching for — and then include those keywords in your bio.
Keywords are especially important for beginners who are trying to build a Twitter following.
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2. Embrace the Space!

Your Twitter bio is only 160 characters long!
It’s basically your elevator pitch on steroids. Don’t waste it!
But remember: you’ll rarely write the perfect bio the first time around. So keep trying!
For example, my current Twitter bio has gone through at least 10 re-writes.

3. Tell Us What You Do or Believe in

Use your bio to tell everyone on Twitter exactly what you do — or even better, what you believe in!
This helps differentiate you from others in your field.
Richard Branson gets it!
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4. Include Name of Your Employer

This is useful when people search for your company on Twitter.
If your bio has your employer’s Twitter handle, you’ll appear in the search results when people search for the business on Twitter.
Jason How & Jenny Brennan write for our blog — and they both appear in the “@postplanner” search results.
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5. Avoid Meaningless Buzzwords

  • Social media expert
  • Marketing guru
  • Networking ninja
  • Lean entrepreneur
These are cute. But they’re a bit 2011.
Get rid of the buzzwords!

6. Add Social Proof

What are your greatest accomplishments?
Mention significant awards & recognition in your Twitter bio. This social proof can be a great conversation starter.
Here’s an example from Emily Schuman:
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7. Use Humor

A little humor will go a long way for getting people to remember you on Twitter.
Not that Tom Hanks needs any help. He’s the master!
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Conclusion

Your Twitter bio is pretty much your best opportunity to tell people why they should follow you.
Don’t waste it!
Instead, use a few of the Twitter bio ideas I mentioned in this post and beef up your bio today.

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