Tuesday, 22 December 2015

How Can Marketers & Designers Work Better Together? [Infographic]

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It's not uncommon to feel like marketers and designers speak different languages. You have marketers focusing on the timeline, designers focusing on the creation process, and neither of them understanding where the other is coming from.
For example, less than 30% of marketers say designers are anticipating problems and following a transparent process. But at the same time, 39% of designers say
it’s difficult to estimate the scope of projects in the first place.

What are the most common misunderstandings between marketers and designers?

What can each do to address these misunderstandings? To help break down that communication barrier, check out the infographic below from Visually.



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